We ask everyone to arrive at least 5 minutes before their appointment start time. After check in your practitioner will retrieve you to discuss your goals for the session and review your health history or intake. This is an opportunity for you to let your therapist know what areas (if any) you would like to focus on and discuss any enhancements. In addition, as part of our inclusive experience your therapist will check in to see what aromatherapy oil you would like to integrate into your massage, and also check in about table temperature and pressure preferences. We are here to make your massage experience the best you have ever had, so please don’t hesitate to ask if you need anything adjusted during your session!
For new guests, to ensure you receive your full amount of massage time please complete your online Intake & Disclosures upload form BEFORE your first appointment! Thank you
We are conveniently located in the heart of Old Town, Fort Collins at 100 W Olive Street. We are directly underneath Mugs Coffee Shop and neighboring Chocolate Cafe, and we are just steps away from all things Fort Collins! Need somewhere to stay? We are located in the same building as The Armstrong Hotel and highly recommend their lovely, boutique-style lodging options.
We encourage clients to allow ample time to get into Old Town and get parked before their appointments. There is a paid parking garage at 215 N Mason St, or you can also opt to find free street side parking on Olive Street or one of the other neighboring streets in Old Town (College, Magnolia, Oak). Please be advised there is a 2 hour limit on all Old Town parking, and the City of Fort Collins will leave citations for cars left longer than 2 hours. An excellent alternative to driving is riding your bike or taking the MAX, which drops off just a block away at Mason & Olive.
No, at Amara we are solely focused on our expertise, massage! Because our scope of practice is limited to massage only, we are unable to offer nutritional, medical or other advice. Please see our Local Wellness Referrals page for info on other spa, beauty, medical and wellness services located in Fort Collins.
In the massage world, all of these terms have varied meanings, backgrounds, and definitions. However, at Amara, to make things simpler for our clients we have created our own definitions for these terms so that booking is more approachable. Swedish, known at Amara as a “relaxation massage,” is a full body, head-to-toe, “spa” massage that will be rhythmic in nature with lighter pressure. A deep tissue session at Amara means that you would like something close to a full body session with medium to deeper pressure, but also want extra time spent on some of your trouble spots. Treatment massage would be hyper-focused on just one or two areas and be structural in nature; results-driven, this style focuses on muscular, fascial and postural imbalances. See our Services and Pricing page for detailed information on all of the styles offered at Amara.
At this time, AMT&W only offers online options to those who have purchased an Annual Membership. If you would like to learn more about membership check out our blog. We are available by phone M 10-7, Tuesday-Friday 8:30 am-8:00 pm and Saturday, 8:30-3:30 ad well as 24/7 by email to take your booking requests. Call 970-484-2629 to book! CONTACT
Traditionally, couples massage is performed in one room, where couples can be side by side while they receive bodywork. At this time, Amara does not have treatment rooms large enough to accommodate two tables in the same room, so we do not offer the traditional couples massage. We are, however, more than happy to book couples at the same time so you can come in together and finish your sessions at the same time (you just wouldn’t be side by side in the same treatment room). In our years of experience, we have found that massage is a therapy best received one on one, and our feedback from clients supports this idea. For these reasons, we will likely never integrate couples massage as part of our service menu.
We pride ourselves in creating an amazing experience for each customer that walks through our doors and have found that cell phone noise/conversation in the waiting room or treatment room diminishes the experience of others at the center. For this reason we ask that you silence or shut off your cell phone before coming in for your appointment. Our waiting room and treatment rooms are a no cell phone zone (silent or off), thank you in advance for your cooperation.
Yes, in order to be a licensed massage therapist in the State of Colorado, you must meet all requirements including graduation from an accredited school offering a program of at least 600 hours. In addition to state requirements, therapists working at Amara must maintain ongoing continuing education standards to remain employed. Our level system is built on the foundation that education and practice are highly valued skills.
We recommend undressing only to your own personal comfort level. Although many clients undress completely for their session, it is certainly not a requirement. Regardless of your level of undress, your therapist will always professionally drape and cover your body through the massage session. For those seeking an experience that is fully clothed, book a Thai yoga massage!
For those booking a Thai massage, please arrive for your appointment wearing loose, comfortable clothing. When receiving Thai, wear what you might wear to the gym or yoga class so that you are able to be stretched and moved comfortably. You will remain clothed for the entire session. Learn more about Thai yoga massage HERE.
Yes, but only specific therapists at Amara offer this enhancement, so please see our staff bio pages to learn more about each practitioner’s style/offerings. Hot stone massage is contraindicated for certain clients (including those who are pregnant and those who have low blood pressure). For more details and to learn if hot stone massage is right for you, please read our Intake & Disclosures form.
Yes! As part of our inclusive experience, aromatherapy is included with your massage at no extra charge. We carry four unique essential oil blends that are made in-house, as well as a full line of single note oils for you to choose from. Essential oil menus are located in the waiting and treatment rooms, just let your therapist know what your preference is. In addition to aromatherapy, your massage experience also includes vegan and organic creams/oils, hot steamy towels, Salus muscle relief gel and hot or cold packs (if indicated for treatment) at no additional charge!
A pre-massage shower is not required, but we do ask that clients use common sense and mindful personal hygiene practices, assuring both yours and the therapist’s comfort during the massage session. We ask that clients please not wear excessive perfumes or colognes for their session! Thank you!
Fascia is the connective tissue in your body that is organized in an interconnected 3D network. Think of it like a web that wraps and supports the bones, organs, and muscles. Fascia assists the body in staying upright by offering structure and support. Scientific research on fascia is only in its infancy. As massage therapists we are fascinated with how fascia works and how we can assist our clients by targeting our efforts within this complex system of connective tissue wrapping, nerves and vasculature known as “fascia.” Treatment of fascia is integral for those seeking sustained pain relief and improved movement. We have several therapists who practice myofascial massage and can integrate this style of work into your session.
Cupping is a healing modality that has been used for centuries (archaeologists have found evidence of cupping going back to 1000 BC!), in which a local suction is created on the skin using cups of various sizes. It is believed by some that the suction created by the cup assists in greater blood flow, circulation and healing for the soft tissue beneath, giving the receiver greater movement and pain relief. Although the efficacy of cupping is still being questioned from a scientific standpoint, we can say that many of our clients who have received this style of work find it to be immensely beneficial! Only specific therapists working at Amara practice cupping therapy, please see our staff bio pages to learn more about each practitioner’s style and offerings. Cupping can cause temporary discoloration of the skin, and may be contraindicated for some clients. To learn more about if cupping therapy is right for you please see our Intake & Disclosures form.
It is entirely up to you whether you would like to engage in conversation with your practitioner during your massage. Our goal is to keep your session therapeutically focused, allowing you the time and space to de-stress, unwind and feel better. Often, we find that clients enjoy and get much more out of their sessions when they take the time to slow down, be mindful of their bodies and truly appreciate and FEEL the work being done. Although massage FEELS great, sometimes it is our mind that needs support and nurturing. We encourage a whole body wellness approach – if you feel you need further resources, please see our Local Wellness Referrals for info on mental health professionals in Fort Collins.
When you are face down in the face cradle for more than a few minutes, the pressure placed on the sinuses can often lead to that “stuffed up” feeling. Rest assured this will quickly resolve once you turn over or get off the table. We also integrate aromatherapy into all of our sessions to assist with keeping the sinus passages clear.
Not always, more pressure just for the sake of more pressure is not necessarily more therapeutic. Much is still unknown about the mechanisms at work during massage from a scientific viewpoint. Although more pressure might feel good, it doesn’t necessarily change the outcome of the massage. There are some techniques that do involve more pressure, but it is always up to you as the client to decide what your pain threshold is. We suggest never surpassing a 7 or 8 on the 1-10 pain scale. Your therapist will work closely with you to determine what your preferred pressure range is; additionally, different therapists offer different styles that involve varied techniques and pressure levels. Not sure what style you might want or how much pressure? Take our QUIZ.
No, it is unsafe to take pain killers or other mood altering substances before a massage because it hinders your ability to give accurate feedback on the depth of the work being done. We ask that you do not drink alcohol, take pain killers, ingest illegal substances or other mood altering substances before your massage as it is contraindicated for a safe massage. If you arrive for a massage appointment intoxicated you will be asked to reschedule your appointment and still be responsible for paying for that day’s session.
We ask that our clients refrain from tanning or spray tanning for 24 hours before a massage appointment. The creams and oils used in massage will diminish the effect of the spray tanning products; in addition, spray tan products can stain and destroy our linens. For this reason we kindly ask that you do not have these products on your skin when arriving for a massage session.
We do not book appointments for anyone under the age of 12. Individuals under the age of 18 need to have a parent or legal guardian present for check in at their first appointment to sign the waiver and liability form. In addition, minors between the ages of 12-14 will need their parent or legal guardian to stay on site (either in the treatment room or waiting area) during the duration of their massage.
Yes, at Amara we promise to give you a full 30, 60 or 90 minutes of hands-on massage! Unlike most of of our competitors, we don’t sell you a 60 minute massage and then only perform a 45 minute session. You can assist us in this by being sure to show up a full 15 minutes early for new client appointments and 5 minutes early for recurring appointments. So if you’re an existing client and your appointment is at 2 pm, you should arrive by 1:55 so your therapist can retrieve you a few minutes early, discuss your goals for the session and allow you time to get on the table. Your massage time starts at your appointment time and ends promptly (either 30, 60 or 90 minutes after the set start time). Please fill out your Intake & Disclosures form online BEFORE your appointment.
Although never necessary, gratuities are greatly appreciated by therapists working at Amara. To limit excessive costs we appreciate cash tips but can accommodate credit card tips as well. For ease, we have a tipping guidelines sheet right at the front desk when you check out. The average gratuity in the massage service industry is between 15-25%.
Although this belief sounds good and this claim is made everywhere in the massage world, there is absolutely no research showing massage releases toxins of any kind. It’s an old myth, one we are trying to clear up by educating our clients. We’re not even sure what was meant by the word “toxin.” At Amara, we’re more focused on whether or not massage helps people feel better. Clients and growing research suggests that it does!
There are a handful of studies on massage and circulation, but they are inconclusive. It’s too early to say whether or not massage increases circulation at the site of massage, overall throughout the body, or whether it’s clinically important even if it does. Since we don’t know the scientific answer to this question, at Amara we focus on helping our clients feel better without selling you on false claims.
There is no such thing as a “labor induction” massage, nor is there any science-based evidence that massage is directly linked to miscarriage or the ability to start contractions, which is why Amara is confident in working with clients in their first trimester (although we do ask that you consult your doctor if you have miscarried in the past or have any concerns related to massage and your pregnancy). We encourage our clients to be wary of any practitioner or facility claiming that they offer such services as “labor induction” massage, as it is completely outside the scope of a massage therapist’s practice to do so. We are massage therapists, not doctors, so we will leave labor induction to the professional OB/GYNs. Although you may often hear about alleged case studies or anecdotes (“I was pregnant in my 39th week and after a full body massage I went into labor that night because my therapist really worked the special pregnancy points on my feet!!“), there is no evidence from a scientific viewpoint to support such claims. Learn more about Pregnancy Massage or read our Intake & Disclosures form to determine if you are good candidate for pre-natal massage services.
Sometimes, it depends on how far along you are in your pregnancy. We have many different specialized bolsters and pillows that we use for pre-natal massage, allowing clients to lay face down during the first trimester. Beyond the first trimester, side lying is the only safe way to work on pregnant clients. Learn more by reading our Intake & Disclosures form.
We encourage our clients to stay hydrated, but there is no science-based evidence linking hydration post-massage to better outcomes. Drink water because drinking water helps the body function optimally (regardless of whether you’ve had a massage or not), but rest assured that the benefits of your massage will not be lost if you don’t drink tons of water afterwards.
There is absolutely no evidence linking weight loss and massage, but if that changes, we will be shouting it from the rooftops!
Massage has many effects, some of which are still unknown. Massage may be locally or systemically contraindicated for certain health issues, so to be sure we are offering you the safest session possible, we ask that you be honest on your health history form. Complete your Intake & Disclosures form to learn more. In addition, we always encourage clients to call with any questions or concerns you might have about massage.
We are licensed massage therapists, not medical doctors, which means we cannot and will not diagnose anyone with any injury, disease or syndrome; doing so would be far outside the scope of our practice. If you are worried or concerned about any type of chronic or acute pain or symptom you are having, we recommend you see your physician for further diagnostic testing and medical advice.
No, we ask those experiencing cold or flu-like symptoms (vomiting, nausea, fever, chills, lethargy, sore throat, runny nose, etc.) not to receive massage until they have been symptom free for at least 24-48 hours. Clients arriving with flu-like symptoms will be asked to reschedule their appointment.
You can receive massage as often as you would like, but for those booking regular “treatment”-oriented massage sessions we suggest discussing with your therapist a timeline for treatment that best fits the goals you have outlined and your budget.
Amara requires 24 hours notice when cancelling an appointment, and requires a credit card to hold appointments. Our therapists work very hard, and your appointment represents a significant portion of your therapist’s day and income. We charge a $35 fee for all late cancellations (within 24 hours of session), and will charge 100% of the session cost for all no call/no show appointments. We do understand that emergencies arise, and allow each person a one time “pass” for late cancellations due to illness or emergency. Thank you in advance for respecting our time and schedule.
We require 24 hours notice when cancelling an appointment. We charge a $35 fee for all late cancellations, and will charge 100% of the session cost for all no call/no show appointments; because of our cancellation policy we require a credit card to put on file in case of late cancellation or no-shows. Our booking system is encrypted and secure, but we do understand that some are not comfortable giving their card number over the phone. Alternatively, those wishing not to give CC info over the phone can pre-pay for potential late cancellation fees by purchasing a gift certificate online or in store, and we can use your gift certificate number to hold your appointment. Please note that the certificate must have a remaining balance going forward if you wish to keep it on your account for potential late cancellations. Our therapists work very hard, and your appointment represents a significant portion of your therapist’s day and income. We do understand that emergencies arise, and allow each person a one time “pass” for late cancellations due to illness or emergency. Thank you in advance for respecting our time and schedule.
Although certainly not asked frequently, it is a question that we want to clearly address. Amara specializes in therapy driven, professional massage only. Any sexual innuendo, advance or remark towards a practitioner or staff member of Amara Massage Therapy & Wellness is EXPRESSLY FORBIDDEN. Any client soliciting Amara Massage Therapy & Wellness for sexual massage may be reported to Fort Collins Police immediately and will still be responsible for the full cost of services booked. If you are looking for something other than professional massage services we ask that you do not contact us!
No, we do not bill health insurance companies for our services, but are happy to supply receipts, treatment history and session notes if you need them. All payments are due at the time of service, no exceptions.
Yes, at Amara we do accept HSA cards for payment, please check with your particular carrier before your session to confirm your individual eligibility. Sometimes HSA cards are declined by the carrier if massage is not on their approved list of provider services.
Absolutely! If you work for the City of Fort Collins or Larimer County, we keep their “Lifestyle Management-Request For Reimbursement Forms” on file and are happy to fill it out for you as well as include a copy of your receipt so you can easily send in for reimbursement after you have paid for your session. If you work for a company other than City of Fort Collins who reimburses for massage, please bring your form with you and we are happy to complete it! A reminder that all payments are due at time of service, and it is up to the individual to seek out reimbursement from their employer or insurance company.
At this time, Amara only offers mobile massage for corporate wellness events, we do not travel to private residences. If you are interested in booking a corporate wellness event please call or email us with details, desired date and budget. Amara charges $1.25 per minute for corporate massage, this cost includes all travel and set up fees.
Although we do try our best to accommodate last minute appointments, we do not always have openings. Our focus is to book on a first come, first serve basis. Our busiest times are evenings and Saturdays. We do encourage clients to book in advance to guarantee an ideal time, day and therapist. Check out our CURRENT DEALS page for daily flash specials, weekly openings and special events.
Amara Massage Therapy & Wellness offers MANY different massage styles. Take the quiz so you can understand which of our treatments might best fit your situation and preferences.