We ask everyone to arrive at least 5 minutes before their appointment start time. After check in your practitioner will retrieve you to discuss your goals for the session and review your health history or intake. This is an opportunity for you to let your therapist know what areas (if any) you would like to focus on and discuss any enhancements. In addition, as part of our inclusive experience your therapist will check in to see what aromatherapy oil you would like to integrate into your massage, and also check in about table temperature and pressure preferences. We are here to make your massage experience the best you have ever had, so please don’t hesitate to ask if you need anything adjusted during your session!
For new guests, to ensure you receive your full amount of massage time please complete your online Intake & Disclosures upload form BEFORE your first appointment! If you need to fill out at the center please arrive at least 15-20 min early for your appointment. Thank you
BUSINESS POLICIES/INFORMED CONSENT
Therapist Training & Experience / Limitations of Massage Therapy
All of the massage therapists working at Amara have completed a minimum of 500 hours of massage training from a state-approved school and passed the state licensing requirements. Therapists at Amara are knowledgeable in Swedish massage, deep-tissue and myofascial techniques. We also have therapists who specialize in prenatal massage and Thai massage (this style includes heat packs, stretching and light compression). Pick up a menu of services from our front desk to learn more about these forms of bodywork. Please visit our website to see a list of our preferred local providers that we refer to in the event we can’t meet your particular needs. Massage therapists do not diagnose medical diseases or musculoskeletal conditions. Massage therapy is not a substitute for medical examination and or treatment. Massage therapists do not prescribe herbs or drugs, including aspirin or ibuprofen, or medical treatments. They do not perform spinal adjustments and they cannot counsel clients about emotional or spiritual issues as would be provided by a mental health professional or spiritual leader. If you experience symptoms that lead you to believe you may have a medical condition, it is recommended that you visit a physician for diagnosis and treatment.
Expectations and Rights
The client is expected to demonstrate good hygiene and not use illegal drugs or alcohol before the session (the use of drugs and alcohol make it unsafe for a client to receive massage). Clients and therapists are expected to refrain from any behavior of a sexual nature, including sexual jokes, nicknames, or immodest conduct. Sexual behavior from the therapist toward a client is grounds for therapist termination and may lead to a formal complaint filed with the state board of massage. This may lead to the loss of the therapist’s license. Sexual behavior from the client toward the therapist is inappropriate and will lead to the termination of the session and refusal of further service.
The client has a right to prompt, professional service in an environment that is clean, private, and safe. Client information is not shared with any members of the public or other health-care providers unless the client releases the information in writing. A court of law may order the client’s health-care records released to the court as part of a legal proceeding. Therapists are obligated to report information about the abuse of a child, elderly person, or mentally or physically challenged person in the event that such information is related during the session. Therapists are obligated to report threats of self-harm, or threats that the client plans to harm another person, to authorities. The client has the right to end the session at any time should they feel dissatisfied or uncomfortable with the session in any way. Clients who are dissatisfied with a therapist are encouraged to contact the clinic general manager. Formal complaints can be filed with the state on their website: https://www.colorado.gov/pacific/dora/Massage_Therapy
Your Massage Session and Adverse Massage Reactions
After you complete the health intake form, the therapist will take you to a private treatment room, review the form with you, and discuss your goals for the session. The therapist will customize the massage to meet your specific needs within the limits of his or her training and scope of practice. The therapist will then leave the room while you undress and position yourself under the drape on the massage table. Only the area being massaged at the time is undraped as the session proceeds. The breasts, genitals, and anus are never undraped during a session, and every effort is made to respect and protect both the client’s and therapist’s modesty. You may leave on your underclothing if you prefer. While the therapist will ask you a few questions—for instance, about the comfort of the stroke pressure, room temperature, or choice of session music—and you should let the therapist know immediately if you are not comfortable, other conversation during the session is generally discouraged. Silence allows you to relax fully and enjoy the session.
Massage may lead to adverse reactions in certain situations or when used with certain conditions or medications. The massage therapist will evaluate your health-history intake and ask you questions to make sure it is safe for you to receive massage. In the event the massage therapist is uncertain that massage will be of benefit to you, he or she may ask you to provide a note from your physician stating that it is safe for you to receive massage. Please provide complete details of medical conditions and medications to your massage therapist during the health-intake interview. Failure to inform the massage therapist of all medical conditions and medications may place you at increased risk for adverse reactions.
Business Policies and Practices- 24 HOUR CANCELLATION POLICY!
You may book a 30, 60 or 90 minute massage session. Amara accepts cash, personal checks, and all major credit cards and does require that all guests have a valid/current Credit Card on file for late cancellations. We do not bill insurance companies for services. For new guests needing to complete health form/consent at the center, plan to arrive at least 20 minutes before your start time. Guests who are already in the system should plan on arriving at least 5 minutes before for all recurring appointments to ensure a full 30, 60 or 90 minutes of hands on time. The first session may require a slightly longer intake process, so new clients please share as much info as possible on your health form as well as any special requests, likes/dislikes, etc. to expedite your first service. Clients arriving late will still be charged for the full session time booked and the session will end promptly at the scheduled time. Clients must cancel sessions with 24 hours notice or pay the $40 late cancellation fee, appointments cancelled within 3 hours will be charged the full cost of the session. Returned checks will be charged a $20 processing fee. Business hours are Monday 10:00-7:00, Tuesday-Friday 8:30-8:00, Saturday 9:30-3:30. Walk-in appointments are accepted if therapists are available. We are located in downtown Fort Collins, an urban environment, please allow extra time to find parking and get settled so you are not rushed. Children and teens are welcome, but an adult guardian must be present with those under the age of 15 in the treatment room through out the session. A tip to the therapist for exceptional service is optional, but appreciated.
I, ___________________________ have read and clearly understand the attached BUSINESS POLICIES/INFORMED CONSENT detailed by Amara Massage Therapy & Wellness, and I would like to receive a massage session or request a session for my child or dependent. I understand that a copy of these policies is available to me at any time by request and also located on the Amara website. I understand the benefits and limits of massage therapy and understand massage may cause adverse reactions in certain situations. If I experience any discomfort during the session, I will immediately inform my therapist so he or she can modify the massage strokes. I understand massage therapists do not diagnose diseases or conditions, prescribe medications or treatments, or perform spinal adjustments. I recognize massage is not a substitute for medical treatment and should I need medical treatment, I will seek out the appropriate health-care professional (physician, psychotherapist, chiropractor, etc.). I understand that it is my responsibility to keep the massage therapist informed of changes in my (or my child’s or dependent’s) health status, diagnosed medical conditions, and medication. I understand that failure to inform the therapist of these changes may place me (or my child or dependent) at greater risk of adverse reactions to massage. I release the massage therapist of any liability if I fail to disclose the appropriate health-related information. I understand that in order to book appointments at Amara I need a valid/current credit card stored on my client profile. I understand the credit card on my profile will only be charged in the event of a no show or late cancel or if I sign up for an annual membership. I understand Amara charges a $40 fee for cancelling within 24 hours and charges full price for sessions cancelled within 3 hours or if I no call/no show. I understand that Amara is a center focused on THERAPEUTIC MASSAGE ONLY! Any sexual advances, innuendo or inappropriate touch is EXPRESSLY FORBIDDEN!
We are conveniently located in the heart of Old Town, Fort Collins at 100 W Olive Street. Please allow ample time for parking. We are directly underneath Mugs Coffee Shop and neighboring Chocolate Cafe, and we are just steps away from all things Fort Collins! Need somewhere to stay? We are located in the same building as The Armstrong Hotel and highly recommend their lovely, boutique-style lodging options.
We encourage clients to allow ample time to get into Old Town and get parked before their appointments. There is a paid parking garage at 215 N Mason St, or you can also opt to find free street side parking on Olive Street or one of the other neighboring streets in Old Town (College, Magnolia, Oak). Please be advised there is a 2 hour limit on all Old Town parking, and the City of Fort Collins will leave citations for cars left longer than 2 hours. An excellent alternative to driving is riding your bike or taking the MAX, which drops off just a block away at Mason & Olive.
No, at Amara we are solely focused on our expertise, massage! Because our scope of practice is limited to massage only, we are unable to offer nutritional, medical or other advice. Please see our Local Wellness Referrals page for info on other spa, beauty, medical and wellness services located in Fort Collins.
In the massage world, all of these terms have varied meanings, backgrounds, and definitions. However, at Amara, to make things simpler for our clients we have created our own definitions for these terms so that booking is more approachable. Our booking styles have more to do with the amount of the body that is worked, and not pressure. Pressure can be customized regardless of booking style. Each therapist has their own unique approach and applies pressure in different ways based on how they think your body and tissues respond to massage therapy. Even though you may think excessive pressure is needed, massage therapy is more effective when used as a general tool for overall well-being and to relax the nervous system. We approach the body from an understanding that massage cannot alter your inherent structure, but it can support you in better overall stress relief and general relaxation.
Relaxation= Full Body Swedish Relaxation Massage
Deep Tissue=Customized Integrative Massage on approximately 70%-90% of the body, and some areas of focus
Treatment=Focus/targeted massage on either upper or lower body.
See our Services and Pricing page for detailed information on all of the styles offered at Amara.
At this time, AMT&W only offers online options to those who have purchased an Annual Membership. If you would like to learn more about membership check out our blog. We are available by phone M 10-7, Tuesday-Friday 8:30 am-8:00 pm and Saturday, 8:30-3:30 and 24/7 by email to take your booking requests. Call 970-484-2629 to book! CONTACT
Traditionally, couples massage is performed in one room, where couples can be side by side while they receive bodywork. At this time, Amara does not have treatment rooms large enough to accommodate two tables in the same room, so we do not offer the traditional couples massage. We are, however, more than happy to book couples at the same time so you can come in together and finish your sessions at the same time (you just wouldn’t be side by side in the same treatment room). In our years of experience, we have found that massage is a therapy best received one on one, and our feedback from clients supports this idea. For these reasons, we will likely never integrate couples massage as part of our service menu.
We pride ourselves in creating an amazing experience for each customer that walks through our doors and have found that cell phone noise/conversation in the waiting room or treatment room diminishes the experience of others at the center. For this reason we ask that you silence or shut off your cell phone before coming in for your appointment. Our waiting room and treatment rooms are a no cell phone zone (silent or off), thank you in advance for your cooperation.
Yes, in order to be a licensed massage therapist in the State of Colorado, you must meet all requirements including graduation from an accredited school offering a program of at least 500 hours. In addition to state requirements, therapists working at Amara must maintain ongoing continuing education standards to remain employed.
We recommend undressing only to your own personal comfort level. Although many clients undress completely for their session, it is certainly not a requirement. Regardless of your level of undress, your therapist will always professionally drape and cover your body through the massage session. For those seeking an experience that is fully clothed, book a Thai yoga massage!
For those booking a Thai massage, please arrive for your appointment wearing loose, comfortable clothing. When receiving Thai, wear what you might wear to the gym or yoga class so that you are able to be stretched and moved comfortably. You will remain clothed for the entire session. Learn more about Thai massage HERE.
Yes, but only specific therapists at Amara offer this enhancement, so please see our staff bio pages to learn more about each practitioner’s style/offerings. Hot stone massage is contraindicated for certain clients (including those who are pregnant and those who have low blood pressure). For more details and to learn if hot stone massage is right for you, please read our Intake & Disclosures form.
Yes! As part of our inclusive experience, your choice of essential oil is included with your massage at no extra charge. We carry locally made, wildcrafted essential oils from Rootfoot, based in Boulder, CO. Essential oil menus are located in the waiting and treatment rooms, just let your therapist know what your preference is. In addition to aromatherapy, your massage experience also includes vegan and organic creams/oils, hot steamy towels, Salus muscle relief gel and hot or cold packs (if indicated for treatment) at no additional charge!
A pre-massage shower is not required, but we do ask that clients use common sense and mindful personal hygiene practices, assuring both yours and the therapist’s comfort during the massage session. We ask that clients please not wear excessive perfumes or colognes for their session! Thank you!
With your consent, select therapists at Amara may elect to add the use of silicone cups as a complimentary tool in your massage; much like they might use a hot stone or wooden bar. The silicone cups create a vacuum or suction on the skin. This vacuum may produce a reaction/discoloration of the skin and although we don’t consider this discoloration to be harmful we do want to make sure clients understand the possibility of marks on their skin. These marks are more likely to occur with “static cupping” (where a silicone cup is left stationary for a period of time.) For this reason our therapists integrate “dynamic/sliding cupping” (where a silicone cup is moved over the skin as an extension of the hands) to decrease the possibility of marks.
At AMT&W we focus on using cups strictly as a massage tool to create different sensations in the tissues. We do not use cupping to move “energy” or illicit detoxification as there is no evidence based research indicating that cupping or massage therapy causes any sort of detoxification. Like all AMT&W modalities and service offerings, we encourage you to maintain open communication with your therapist about your comfort and consent of a certain tool or modality.
Silicone massage cups should not be used with some skin and health conditions. Always inform your therapist of changes in your health history to ensure we are offering you the safest session possible.
Conversation during the massage is generally discouraged. Our goal is to keep your session therapeutically focused, allowing you the time and space to de-stress, unwind and feel better. Often, we find that clients enjoy and get much more out of their sessions when they take the time to slow down, be mindful of their bodies and truly appreciate and FEEL the work being done. Although massage FEELS great, sometimes it is our mind that needs support and nurturing. We encourage a whole body wellness approach – if you feel you need further resources, please see our Local Wellness Referrals for info on mental health professionals in Fort Collins.
When you are face down in the face cradle for more than a few minutes, the pressure placed on the sinuses can often lead to that “stuffed up” feeling. Rest assured this will quickly resolve once you turn over or get off the table. We also integrate aromatherapy into all of our sessions to assist with keeping the sinus passages clear.
Not always, more pressure just for the sake of more pressure is not necessarily more therapeutic. Much is still unknown about the mechanisms at work during massage from a scientific viewpoint. Although more pressure might feel good, it doesn’t necessarily change the outcome of the massage. There are some techniques that do involve more pressure, but it is always up to you as the client to decide what your pain threshold is. We suggest never surpassing a 7 or 8 on the 1-10 pain scale. Your therapist will work closely with you to determine what your preferred pressure range is; additionally, different therapists offer different styles that involve varied techniques and pressure levels. Not sure what style you might want or how much pressure? Take our QUIZ.
No, it is unsafe to take pain killers or other mood altering substances before a massage because it hinders your ability to give accurate feedback on the depth of the work being done. We ask that you do not drink alcohol, take pain killers, ingest illegal substances or other mood altering substances before your massage as it is contraindicated for a safe massage. If you arrive for a massage appointment intoxicated you will be asked to reschedule your appointment and still be responsible for paying for that day’s session.
We ask that our clients refrain from tanning or spray tanning for 24 hours before a massage appointment. The creams and oils used in massage will diminish the effect of the spray tanning products; in addition, spray tan products can stain and destroy our linens. For this reason we kindly ask that you do not have these products on your skin when arriving for a massage session.
We do not book appointments for anyone under the age of 12. Individuals under the age of 18 need to have a parent or legal guardian present for check in at their first appointment to sign the waiver and liability form. In addition, minors between the ages of 12-14 will need their parent or legal guardian to stay on site (either in the treatment room or waiting area) during the duration of their massage.
Yes, at Amara we promise to give you a full 30, 60 or 90 minutes of hands-on massage! Unlike most of of our competitors, we don’t sell you a 60 minute massage and then only perform a 45 minute session. You can assist us in this by being sure to show up a full 15-20 minutes early for new client appointments (if you haven’t already completed your INTAKE FORM ONLINE) and 5 minutes early for recurring appointments. So if you’re an existing client and your appointment is at 2 pm, you should arrive by 1:55 so your therapist can retrieve you a few minutes early, discuss your goals for the session and allow you time to get on the table. Your massage time starts at your appointment time and ends promptly (either 30, 60 or 90 minutes after the set start time). Please fill out your Intake & Disclosures form online BEFORE your appointment.
Although never necessary, gratuities are greatly appreciated by therapists working at Amara. To limit excessive costs we appreciate cash tips but can accommodate credit card tips as well. For ease, we have a tipping guidelines sheet right at the front desk when you check out. The average gratuity in the massage service industry is between 15-25%.
Although this belief sounds good and this claim is made everywhere in the massage world, there is absolutely no research showing massage releases toxins of any kind. It’s an old myth, one we are trying to clear up by educating our clients. At Amara, we’re more focused on whether or not massage helps people feel better. Clients and growing research suggests that it does! Check out our recent blog about detox.
There are a handful of studies on massage and circulation, but they are inconclusive. It’s too early to say whether or not massage increases circulation at the site of massage, overall throughout the body, or whether it’s clinically important even if it does. Since we don’t know the scientific answer to this question, at Amara we focus on helping our clients feel better without selling you on false claims.
There is no such thing as a “labor induction” massage, nor is there any science-based evidence that massage is directly linked to miscarriage or the ability to start contractions, which is why Amara is confident in working with clients in their first trimester (although we do ask that you consult your doctor if you have miscarried in the past or have any concerns related to massage and your pregnancy). We encourage our clients to be wary of any practitioner or facility claiming that they offer such services as “labor induction” massage, as it is completely outside the scope of a massage therapist’s practice to do so. We are massage therapists, not doctors, so we will leave labor induction to the professional OB/GYNs. Although you may often hear about alleged case studies or anecdotes (“I was pregnant in my 39th week and after a full body massage I went into labor that night because my therapist really worked the special pregnancy points on my feet!!“), there is no evidence from a scientific viewpoint to support such claims. Learn more about Pregnancy Massage or read our Intake & Disclosures form to determine if you are good candidate for pre-natal massage services.
YES! We offer prone and semi reclining massage during all stages of pregnancy!
Amara Massage Therapy & Wellness offers massage to expectant mothers. We are well aware of the physical changes and challenges a woman’s body experiences during pregnancy. Prenatal massage can be performed safely and effectively during all stages of a pregnancy to help the mother manage those changes and challenges. We encourage you to be as comfortable as possible, and bolstering/positioning can be customized.
After careful review of all available evidence based massage resources, Amara has found pre-natal massage to be safe throughout pregnancy and can work on clients in any position, including prone/face down through the third trimester. However, there are conditions that may disqualify a mother from receiving massage. Those include:
A diagnosis as a high-risk pregnancy by a physician.
Preterm labor/possible miscarriage: discharge of blood, amniotic sac rupture, pains or contraction in uterus.
Pre-eclampsia (toxemia): high blood pressure, protein in the urine, blurred vision, headache, nausea,
swelling in the legs, and water retention.
Gestational Diabetes: abnormal appetite/thirst, sugar in urine.
Deep Vein Thrombosis (DVT): pain, redness, or swelling isolated to one leg
If you have one or more of these conditions, you may not be eligible to receive massage without physician approval.
Please consult with your therapist to determine your eligibility. Please check with your OB/GYN or Widwife for counsel/approval to receive professional massage therapy services if you are concerned.
Learn more by reading our Intake & Disclosures form.
We encourage our clients to stay hydrated, but there is no science-based evidence linking hydration post-massage to better outcomes. Drink water because drinking water helps the body function optimally (regardless of whether you’ve had a massage or not), but rest assured that the benefits of your massage will not be lost if you don’t drink tons of water afterwards.
There is absolutely no evidence linking weight loss and massage, but if that changes, we will be shouting it from the rooftops!
Massage has many effects, some of which are still unknown. Massage may be locally or systemically contraindicated for certain health issues, so to be sure we are offering you the safest session possible, we ask that you be honest on your health history form. Complete your Intake & Disclosures form to learn more. In addition, we always encourage clients to call with any questions or concerns you might have about massage.
We are licensed massage therapists, not medical doctors, which means we cannot and will not diagnose anyone with any injury, disease or syndrome; doing so would be far outside the scope of our practice. If you are worried or concerned about any type of chronic or acute pain or symptom you are having, we recommend you see your physician for further diagnostic testing and medical advice.
No, we ask those experiencing cold or flu-like symptoms (vomiting, nausea, fever, chills, lethargy, sore throat, runny nose, etc.) not to receive massage until they have been symptom free for at least 24-48 hours. Clients arriving with flu-like symptoms will be asked to reschedule their appointment.
You can receive massage as often as you would like, but for those booking regular “treatment”-oriented massage sessions we suggest discussing with your therapist a timeline for treatment that best fits the goals you have outlined and your budget.
Amara requires 24 hours notice when cancelling an appointment, and requires a credit card to hold appointments. Our therapists work very hard, and your appointment represents a significant portion of your therapist’s day and income. We charge a $40 fee for all late cancellations (within 24 hours of session), and will charge 100% of the session cost for all no call/no show appointments or sessions cancelled within 3 hours of the start time. We do understand that emergencies arise, and allow each person a one time “pass” for late cancellations due to illness or emergency. Thank you in advance for respecting our time and schedule.
We require 24 hours notice when cancelling an appointment. We charge a $40 fee for all late cancellations, and will charge 100% of the session cost for all no call/no show appointments; because of our cancellation policy we require a credit card to put on file in case of late cancellation or no-shows. Our booking system is encrypted and secure, but we do understand that some are not comfortable giving their card number over the phone. Alternatively, those wishing not to give CC info over the phone can pre-pay for potential late cancellation fees by purchasing a gift certificate online or in store, and we can use your gift certificate number to hold your appointment. Please note that the certificate must have a remaining balance going forward if you wish to keep it on your account for potential late cancellations. Our therapists work very hard, and your appointment represents a significant portion of your therapist’s day and income. We do understand that emergencies arise, and allow each person a one time “pass” for late cancellations due to illness or emergency. Thank you in advance for respecting our time and schedule.
Although certainly not asked frequently, it is a question that we want to clearly address. Amara specializes in therapy driven, professional massage only. Any sexual innuendo, advance or remark towards a practitioner or staff member of Amara Massage Therapy & Wellness is EXPRESSLY FORBIDDEN. Any client soliciting Amara Massage Therapy & Wellness for sexual massage may be reported to Fort Collins Police immediately and will still be responsible for the full cost of services booked. If you are looking for something other than professional massage services we ask that you do not contact us!
No, we do not bill health insurance companies for our services, but are happy to supply receipts, treatment history and session notes if you need them. All payments are due at the time of service, no exceptions.
Yes, at Amara we do accept HSA cards for payment, please check with your particular carrier before your session to confirm your individual eligibility. Sometimes HSA cards are declined by the carrier if massage is not on their approved list of provider services.
Absolutely! If you work for the City of Fort Collins or Larimer County, we keep their “Lifestyle Management-Request For Reimbursement Forms” on file and are happy to fill it out for you as well as include a copy of your receipt so you can easily send in for reimbursement after you have paid for your session. If you work for a company other than City of Fort Collins who reimburses for massage, please bring your form with you and we are happy to complete it! A reminder that all payments are due at time of service, and it is up to the individual to seek out reimbursement from their employer or insurance company.
At this time, Amara only offers mobile massage for corporate wellness events, we do not travel to private residences. If you are interested in booking a corporate wellness event please call or email us with details, desired date and budget. Amara charges $1.25 per minute for corporate massage, this cost includes all travel and set up fees.
Although we do try our best to accommodate last minute appointments, we do not always have openings. Our focus is to book on a first come, first serve basis. Our busiest times are evenings and Saturdays. We do encourage clients to book in advance to guarantee an ideal time, day and therapist. Check out our CURRENT DEALS page for daily flash specials, weekly openings and special events.
AMT&W has a ZERO TOLERANCE policy towards any behavior that could be categorized as sexual harassment. This policy applies to employees and ALL INDIVIDUALS who enter our business. Guests who sexually harass staff members will no longer be permitted to book appointments and may also be pursued by authorities if the violation is serious or physical. Guests who feel they may have been harassed are encouraged to immediately report all complaints to our management team.
Amara Massage Therapy & Wellness offers MANY different massage styles. Take the quiz so you can understand which of our treatments might best fit your situation and preferences.